Over the years we have designed some very special logos for a number of clients.
Logos generally fall into one of two categories. Some are quick ‘brand-establisher’ logos - designed for the launch of a new website or stationary. Others are wholescale ‘brand-design’ projects - where a whole range of brand requirements are considered within the design of the logo. Two such examples of these were the Trinity Church and the St John’s Wood Synagogue logos. For Trinity Church, we produced a considerable range of logo concepts that gradually got whittled down. During the latter phase of their branding design, we illustrated how shortlisted logos would look in situ - on letterheads, stationary and business cards. The St. John’s Wood Synagogue logo similar started with a range of logo concepts. Their final logo marries a tree (inspired by ‘St. John’s Wood’) with a menorah (a 7 or 9 pronged candle holder).
